Condo Marketing Strategy
- Recognize the nature of condos marketing, its differences from Single Family Detached homes, and the lifestyle of the owners and their unique criteria.
- Research and prepare the deeper dive into details of the HOA, its Board, the amenities and other management factors, insurance, and facilities status quo.
- Pending assessments are the Plan B of cost overruns, making it a top priority for financial management in the event monthly HOA fees run short.
- Preparing a condo or townhouse for sale begins with today’s hottest issues, HOA fees and Insurance, a terrific foundation for more details.
- The unit itself always has a tremendous personality, and the marketing message begins with a spotlight on the features and benefits of that particular community as well as that particular floorplan within the community.
- Floor plans are essential, including 3D to bring the whole works to life. Maximizing light is vital. Professional photography must be exceptional.
- HOA fees are most affected by covered parking, exercise facilities, clubhouse meeting space, landscaping, ,and maintenance management of all these moving part.
- Location near public transit is on the shopping list of many would be buyers, either as a contributing factor or toward the top of the list. The more urban the community, the more important this could be.
- Age of the facilities factors into the cost structure, the older, the more complex the maintenance becomes. Sufficient escrows are required.
- Telling the story of the community must be creative, fun, and informative. The appeal of any community is more than what it appears to be. Knowing a property well enough to be its spokesperson is essential to a successful marketing campaign, otherwise known as Getting It Sold.